AI Insights · Timothy · January 2025
Top 5 iOS Personal Finance Apps in UAE: Q4 2024 Overview
Explore the performance of the top 5 personal finance apps on iOS in the UAE during Q4 2024, with insights on revenue, downloads, and active user trends.
In the fourth quarter of 2024, the personal finance app landscape in the United Arab Emirates displayed interesting trends across the top five iOS applications. Here's a closer look at their performance based on data from Sensor Tower.
Splitwise saw a notable rise in weekly downloads, peaking at about 1.1K in early December. Revenue fluctuated, reaching approximately $0.7K at the end of September, with a slight dip and then a resurgence to $0.5K by the end of December. Active users started at around 17.5K, peaking mid-quarter, but ended the year slightly lower at 15.7K.
YNAB experienced a modest increase in weekly revenue, which peaked at $319 in early November. Downloads were relatively low, with a peak of 66 in late October. Active users remained stable, fluctuating around 120 to 150 throughout the quarter.
Wallet - Daily Budget & Profit exhibited a gradual decline in weekly downloads, with a notable high of 187 in late October. Revenue showed a slight recovery towards the end of the year, reaching $250 in the last week of December. Active users saw a consistent pattern, peaking at 595 in early November before stabilizing around 450 by the quarter's end.
Buddy: Budget Planner App demonstrated a steady increase in revenue, ending the year at $236. Downloads were modest, with a peak of 145 in late October. The active user count showed some fluctuations but generally hovered around 20 to 80.
Monefy: Money Tracker reported a peak in revenue of $181 in the final week of December. Downloads were relatively low throughout the quarter, with a high of 112 in late October. Active users started at 370 and saw a slight decline, ending the year at 285.
For more detailed insights and data, visit Sensor Tower's platform. This overview highlights the trends and shifts observed in the UAE's personal finance app market on iOS during the final quarter of 2024.